Much like a marriage, a customer-company relationship can fall victim to unspoken expectations and the emotional consequences of not meeting those expectations. Active listening allows companies to create honest, two-way communications that uncover and address these expectations thus elevating the customer experience. Continue reading
CEO and President Bob Skalstad spoke a few weeks ago at the 2011 RamQuest RQUG Annual Conference about “The Business Case for Diversification.” The presentation was more of a conversation amongst business owners and used the attached slidedeck to stir the discussion. If you like to review this presentation with Bob and get some guidance on diversification, let us know!
This is list of resources for professionals at companies who serve the mortgage and servicing industries. It is particularly designed for the title, settlement, appraisal, escrow, valuations, real estate data, mortgage software providers and other companies marketing to banks and other financial services institutions. Continue reading
SCI CEO, Bob Skalstad will be speaking at the upcoming 2011 Annual RamQuest User Group Conference. The conference will be held March 6th – 9th at the Ritz Carlton Hotel in Dallas. Continue reading
By Bob Skalstad, CEO, Skalstad Consulting Inc.
Crowdsourcing. Tweet. Wiki Wart. These are just a few social media buzzwords and I, as well as most of my colleagues, have a vague notion of what they mean. For a seasoned “road warrior” like me, asking me to use social media is akin to asking a Viking to give up his battle ax for a pistol. Yes, it may be more powerful, but I really didn’t understand how to use it. Continue reading
by Raelin Sawka Musuraca, SVP Customer Experience & Marketing
Many business owners think of social media as Facebook, a place where people chat with friends and waste time at work. Organizations have taken to blocking access to all social media channels, but this move can hurt your organization more than help it. The little boost you may gain in productivity will be lost in lack of competitive intelligence and keeping abreast of industry trends. Continue reading
The rise of the Scandinavian Empire came about because of the Vikings’ ability to quickly integrate new sailing technologies as well as gain intelligence, and act upon, the growing inner conflict of the Europeans. Technology and networking allowed the Vikings to dominate northern Europe for more than four centuries and left a lasting legacy of awe and respect. Continue reading
A must read for any title and settlement agent out there. Easy to understand infographic provides consumers, lenders and others an easy to digest manner for understanding US Closing Costs. See how you compare – click on the hyperlink below.
[Infographic] Nationwide Average Closing Costs by State from @LendingTree http://bit.ly/bxJcy2
SCI offers a suite of unique products and services designed to give your company new competitive advantages. Even in the most challenging economic environment in years, your company can become more efficient, productive and profitable.
To receive your Free Assessment from SCI – Skalstad Consulting Inc., please email us the following information to analysis@skalstadconsulting.com. Continue reading
Good news for marketers in financial services… Bank employees rank in the Top 10 for most active participation in social media networks.
In a September study completed by NetProspex, the banking industry is in the Top 10 out of 50 industries with very active social media engagement. Engagement is measured as employees participating in social media, e.g. reading, learning, posting, sharing—not using it to market the bank.
This makes even more of a case for industries servicing the financial services companies to begin marketing on LinkedIN, Facebook and Twitter. Continue reading
