by Raelin Sawka Musuraca, SVP Customer Experience & Marketing
Many business owners think of social media as Facebook, a place where people chat with friends and waste time at work. Organizations have taken to blocking access to all social media channels, but this move can hurt your organization more than help it. The little boost you may gain in productivity will be lost in lack of competitive intelligence and keeping abreast of industry trends.
Social media is not just for marketing. It’s an extremely valuable tool that can help your managers and executives throughout the company:
- Human Resources can use social media to verify potential employees’ backgrounds. In addition to checking Twitter, LinkedIn and Facebook, also do a search on a site like SocialMention.com to see more results.
- Training programs can leverage a wealth of education resources including videos, Power Points, and articles by “re-tweeting” the best to a private list of employees. Checkout Slideshare.com for valuable resources.
- Marketing can go beyond promoting your company; it can also be used for competitive intelligence. You can see what your competitors’ customers are saying in places such as the Groups on LinkedIn.com.
Social media is the ultimate, super connected, 24-7 networking resource that provides invaluable business intelligence and learning resources, as well as effective outbound marketing opportunities.
Learn more by purchasing the October Research webinar “The Money Network: Using social media to drive title and mortgage business” at the October Store www.octoberstore.com.
And, if you Tweet about this webinar by using the hashtag #SCIwebinar, we’ll give you a free social media marketing assessment. See our website for details.
