Category Archives: August 2010 Newsletter

Must Have Marketing: Branding and Digital Media

Posted on August 4, 2010 by

By Bob Skalstad, President and CEO, Skalstad Consulting Inc. Marketing is not a “nice to have”anymore. It’s a must have. With the recent market turmoil and turnover, your sales team can’t rely on just their long-standing relationships. And the vendors … Continue reading →

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The Viking Edge – August 2010

Posted on August 4, 2010 by

It wasn’t just the dragons on the prow that struck fear into the hearts of all who saw the longboats. During the Viking Era, technological advantages gave these ships the stability and speed that allowed them to dominate medieval seas.

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Wake Up and Smell the Starbucks

Posted on August 4, 2010 by

By Raelin Musuraca, SVP Marketing and Customer Experience, Skalstad Consulting Inc. Do you want to be Folgers or Starbucks? They sell the same product. But thanks to value-added differentiators, Starbucks elevates coffee to a premium product. It takes more than … Continue reading →

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