Good news for marketers in financial services… Bank employees rank in the Top 10 for most active participation in social media networks.
In a September study completed by NetProspex, the banking industry is in the Top 10 out of 50 industries with very active social media engagement. Engagement is measured as employees participating in social media, e.g. reading, learning, posting, sharing—not using it to market the bank.
This makes even more of a case for industries servicing the financial services companies to begin marketing on LinkedIN, Facebook and Twitter.
Here’s an excerpt of the article and a link to read it below:
A new report from NetProspex ranks industries by the degree to which their employees are involved in using social media, and “advertising & marketing” ranked second only to “search engines/online portals.”
Filling out the top 10 in the standings of most social of the 50 industries measured were “banking,” “traditional media (TV, radio, newspapers, magazines),” “toys & games,” “human resources & recruiting,” “information technology,” “software,” “consumer electronics” and “retail apparel.”
Full Article: Top 10 Industries that Rank High for Social Engagement http://bit.ly/cpb78b
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